Heineken 'There's More Behind The Star'

Heineken's newest campaign features Academy Award Winner Benicio del Toro in several TV and digital spots, mocking himself in an attempt to compare his own underrated fame with that of the Heineken brand.

In the first spot to air on TV which our editor Chris Franklin cut, titled 'Famous', BDT appears suave in a crowded restaurant, until he encounters a few disruptive tourists. And, in one of the first digital spots titled '192 Countries', which our Sr. Assistant Josh Nowlan cut, BDT and Heineken brewmaster Willem van Waesberghe share a witty exchange about Heineken's process for quality check.

We're loving the humor in these spots, and certainly hope you do, too! 

Check them out below and read the articles attached. They include great press recently written up about the campaign. And, make sure to be on the lookout for more spots airing later this spring!

http://www.adweek.com/news/advertising-branding/benicio-del-toro-would-remind-you-who-he-self-mocking-heineken-ads-169876

http://adage.com/article/cmo-strategy/heineken-leaves-legends-talks-beer/302872/

 

"Famous"

 

"192 Countries"