Nationwide Songs Campaign

Ogilvy and our editor, Chris Franklin, recently worked on a campaign for Nationwide to help re-design the ubiquitous jingle. Although these spots don't include Peyton Manning's charm or any mentioning of chicken parm sandwiches, they do feature two popular musical artists, Brad Paisley and Rachel Platten, who each give the jingle a fresh new sound. 

You may have seen these spots airing quite a bit during the Olympics, but if not, watch them below and start singing along to the latest jingle trend! 

http://adage.com/article/cmo-strategy/nationwide-taps-musicians-show-sides/305226/