Boston Scientific Watchman "Daughter"

Our editor Valerie Laser and the agency Heartbeat Ideas teamed up on a non-traditional pharma spot to introduce 'Watchman', a device from Boston Scientific that helps those who suffer from the heart condition Atrial fibrillation. 

The spot was directed by Lance Edmands of Washington Square Films, the color was handled at the Mill with Mikey Rossiter, and the spot was mixed with Glen Landrum at Sound Lounge. 

Watch the spot below and be on the lookout for it airing now: